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Monthly Archive for: ‘November, 2012’

NCA Political Efficacy Pres Feat

Political Efficacy on the Internet:
NCA Political Communication Presentation

Political Efficacy on the Internet: A Media System Dependency Approach. (NCA Conference Presentation: Ognyanova 2012). Download PDF. Read more and download the study here.

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NCA 2012 Political Efficacy Feat

Political Efficacy on the Internet: A Media System Dependency Approach

Just presented at the NCA 2012 Convention, Orlando FL, Top Papers in Political Communication panel. This study takes an MSD approach to look at the impact of the Internet on political efficacy. The results show that online political efficacy is associated with the perceived comprehensiveness and credibility of online news. Efficacy is also linked to the ability of online tools …

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