My general areas of interest include transformations of the media system, political and civic participation, and the social aspects of Internet technologies. I’m currently exploring applications of network theory and methodology to media studies problems. My dissertation at USC Annenberg takes a network perspective to the study of inter-media agenda-setting in an era of fragmentation. Issue overlap patterns across media outlets and sectors are used to evaluate the effects of specific factors (ownership, media format, news values, market forces, political ideology, etc.) on news agenda homogeneity. The study looks into the implications of network properties for the influence flow across outlets. Nationally representative data about US news consumers are further used to investigate the structure of individual media preferences.
Some of the statistical software packages I use include SPSS, R, LISREL & PRELIS, and AMOS.
The network analysis & visualization tools I’ve worked with include Pajek, UCINET, PNet family, Siena/RSiena, Statnet, iGraph, Network Workbench, LexiURL, WordIJ, NodeXL, Gephi, and Visone.
Projects and Teams
- As a researcher for the Annenberg Networks Network (ANN) lead by Peter Monge and Manuel Castells, presently working on projects exploring scientific collaboration and virtual team formation. (Read my posts on the ANN website)
- Part of the Metamorphosis group lead by Sandra Ball-Rokeach, studying the impact of new media on civic engagement and intergroup dialogue in diverse communities. Member of the Alhambra project team, working on the development and maintenance of a research-driven local news website: the Alhambra Source. Also working on the MetaConnects project aimed at translating communication research for community organizers.
- Researcher at the Center for the Digital Future, conducting data analysis for the Digital Future & World Internet Project (WIP) reports. WIP is a a longitudinal study exploring the social impact of Internet use through large nationally representative surveys from over 18 countries.
- Member of a multi-university working group collaborating with the Federal Communications Commission (FCC) to redefine media diversity in a digital age and explore policy implications. Lead research assistant for a study commissioned by the FCC to examine the information needs of communities and the media ecologies that serve them. Read more about the project here.
Selected Recent Works
Ognyanova, K. (2012). Political Efficacy on the Internet: A Media System Dependency Approach. Presented at the NCA Annual Conference, Orlando, FL. Top Paper, Political Communication Division.
(-Download NCA paper PDF-) (-Download revised paper PDF co-authored with Ball-Rokeach, S.)
Ognyanova, K., & Monge, P. (in press) A Multitheoretical, Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences. Communication Yearbook, 37. (-Download paper PDF-)
Friedland, L. A., Napoli, P. M., Ognyanova, K., Weil, C., & Wilson III, E. J. (2012). Review of the Literature Regarding Critical Information Needs of the American Public. Washington, DC: Federal Communications Commission. (-Download executive summary PDF-) (-Download full report PDF-)(-Download annotated bibliography PDF-)
Ognyanova, K., Chen, N.-T. N., An, Z., Son, M., Ball-Rokeach, S. J., Parks, M., & Gerson, D. (2012). Online Participation in a Community Context: Patterns of Civic Engagement and Connections to Local Communication Resources. Presented at the ICA Annual Conference, Phoenix, AZ. (-Download presentation PDF-) (-Download paper PDF-)
Ognyanova, K., & Monge, P. (2012). A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences. Presented at the INSNA Sunbelt conference, Redondo Beach, CA (-Download presentation PDF-)
Cole, J., Suman, M., Schramm, P., Zhou, L., Salvador, A., Ognyanova, K., & Lebo, H. (2012). The World Internet Project: International Report 2012. Los Angeles, CA: USC Annenberg School Center for the Digital Future.(-Download report PDF-)
Ognyanova, K. (2012). Media Control In Putin’s Russia – Implications for Online Content. In C. Livermore (Ed.), E-Politics and Organizational Implications of the Internet: Power, Influence and Social Change. (pp. 61-76). (-View book contents-)
Huang, M., Margolin, D., Ognyanova, K., Huang, Y., & Contractor, N. (2011). Understanding and Enabling Network Dynamics in Virtual Communities. Presented at the Academy of Management Annual Conference, San Antonio, TX.
Ball-Rokeach, S. J., & Ognyanova, K. (2011). The Impact of Digital Media on Political and Civic Engagement: Do Digital Media Matter? Presented at the AEJMC Annual Conference, St. Louis, MO.
Ognyanova, K. (2011) Actors and Links in the Media System: Applying a Network Perspective to the Study of Media Production, Content & Audience. Presented at the ICA Annual Conference, Boston, MA. (-Download paper PDF-)
Ognyanova, K. (2011) Appropriation of Media Content: A Key Mode of Online Engagement. Presented at the ICA Annual Conference, Boston, MA.(-Download presentation PDF-)
Ognyanova, K. (2010). Media Transformations and Public Opinion: Agenda-Setting in a Digital Age. Presented at the NCA Annual Conference, San Francisco, CA.
Ball-Rokeach, S., Parks, M., Chen, N., & Ognyanova, K. (2010). Building new media bridges across ethnicity en route to increased civic engagement. Presented at the NCA Annual Conference, San Francisco, CA.
Huang, M., Huang, Y., Margolin, D., Ognyanova, K., Shen, C., & Contractor, N. (2010). The effects of diversity and repeat collaboration on team performance in distributed nanoscientist teams. Presented at the 2010 Academy of Management Annual Conference. OCIS Carolyn Dexter Award Nominee.
Margolin, D., Ognyanova, K., Shen, C., Huang, M., Huang, Y., & Contractor, N. (2010) Team assembly and scientific collaboration on NanoHub. Presented at the INSNA Sunbelt conference, Riva del Garda, Trento, Italy’10 (-Download presentation PDF-)
Huang, M., Huang, Y., Margolin, D., Ognyanova, K., Shen, C., & Contractor, N. (2010). Size, diversity, & beyond: A mediated model of team composition and performance in “team science”. Presented at the ICA Annual Conference, Singapore’10.
Ognyanova, K. (2010). Talking Past Each Other: Academic and Media Framing of Literacy. Digital Culture & Education, Vol.2, 44-61. (-Read full paper, open access-)
Ognyanova, K. (2010). Careful What You Say: Media Control In Putin’s Russia – Implications for Online Content. International Journal of E-Politics, 1(2), 1-15. IGI Global Excellence in Research Journal Awards: IJEP Best Published Journal Article for 2010. (-Download preprint PDF-)